This week saw the launch of the exclusive new partnership between Yahoo and Zillow which is said to be the largest real estate network on the web. Now the 4 million plus listings advertised on Zillow will now appear on Yahoo Real Estate and those involved in real estate investing will be able to more easily market their homes and businesses across this one combined network reaching more prospects. This means that real estate investing pros will now be able to advertise locally on Yahoo Real Estate as well as reaching the almost 16 million unique visitors to Zillow each month.
OK, we all know that Zillow’s ‘Zestimates’ may not be the best guages for real home values and may have even caused a lot of frustration and lost deals in the past, but this could be a viable channel for real estate investing if used right. Display advertising will be offered across both sites in addition to advertising with Zillow’s mobile apps and being able to participate and offer your own brand of real estate investing education through Zillow Advice. Other real estate and mortgage professionals have raved about it, though you will have to test it yourself to see how effective it really is for you. As with Zillow’s Zestimates some of the data and demographics they claim sounds just to good to be true. For example, out of the millions of unique visitors that they boast, they claim the median household income of visitors is $82,109, click conversion is 3.4 times better than on Google and the average credit score is 755. Though if these statistics are true it sounds like a lot of very qualified buyers for your real estate investing business, so worth taking a look at….
By Than Merrill Forturne Builders